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ABC Rule
  The secret of composing good business communications is to use plain language, as if you are having a "conversation in writing". Simply, it means putting across your message in a natural way, using a courteous style. General business practice is to use an informal style of writing rather than being too formal.

Put yourself in the place of the recipient and imagine how they will accept what is written in the tone used. Anticipate the recipient's needs, wishes, interests, problems. Consider the best way of dealing with the specific situation.
  A -- Accurate
  • Check facts carefully
  • Include all relevant details
  • Proofread thoroughly
  B -- Brief
  • Keep sentences short
  • Use simple expressions
  • Use non-technical language
  C -- Clear
  • Use plain, simple language
  • Write in an easy, natural style
  • Avoid formality or familiarity